Some important things to think about that may help your business become a success are:
Traffic : Foot and motor traffic counts and surveys are an important start. You can get traffic counts from a real estate firm, demographic firm, planning commission, or highway department. You will want to pick a location that has high traffic counts at the peak times you serve your food. One way is access this is to park at the site at different times of the day, including week-ends and get some figures for yourself.
If you are in a downtown area you will need to access the foot traffic. The type of foot traffic will also have a bearing on the concept you choose.
Visibility - Corner locations are great if access from traffic is easy. End locations are the best idea for strip malls. Free standing restaurants with lots of parking are ideal.
Signs can help your visibility, but are heavily regulated by city regulations as to the size and locations they can be put.
Downtown locations should consider using sandwich board signs or easels to put daily specials on outside to draw attention to foot traffic.
Readily Accessible Parking - This is a must, customers need to be able to find a place to park or they may consider it to be more hassle than it's worth, especially if they are in a hurry.
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