Look at your top sellers report and concentrate on the top selling items. Answer these questions about the top ten selling items from the last three months:
- Do you have appropriate impulse purchase products located on either side of each top item?
- Are the top items spread through the store, to maximize customer throughput?
- How often do you move the top items?
- Do you have the top ten items in multiple locations?
- What impulse purchase items do you have at the counter which will appeal to customers who purchase any of the top ten items?
- Has the list of top ten sellers changed in the last year? If so, how have they changed and what can you learn from this.
- Are there products which you do not currently carry which you could add to the store to sell with the top ten sellers?
- Do customers who purchase the top ten sellers ask for any other items?
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