1. Change your sign's messages frequently.
2. Use all capital letters for your messages on reader boards and pole signs.
3. Keep the messages short, easy to read and understand by commuters passing by.
4. Do not make legally questionable claims. For example, "You will loose weight with our low calorie menu."
5. Have visibility from the direction heading toward your business.
6. Put your sign close to the road in the driver's or pedestrian's direct line of sight.
7. Put your sign in an area that would allow the viewer at least seven seconds to read the message.
8. Place your sign where there are no obstructions, such as another sign, building or shrubs and trees.
9. Keep your sign clean and if there are light bulbs, make sure none are burnt out.
10. Always Double Check Your Spelling!
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